Growing up, I always had a soft spot for Strawberry Shortcake. My Shortcake-themed Halloween costume from middle school lurks in a storage box somewhere, and I swear I can still smell the strawberry-scented VHS tapes of the cartoon in my mind’s…nose? Call me a superfan.
So when I saw model Tess Holiday grace the red carpet at the 2020 Grammys in a frothy, pink, strawberry print dress, I instantly fell in love. And I wasn’t the only one.
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The strawberry dress — as it was fittingly dubbed online — quickly became a sensation. Ballet dancer Violetta Komyshan, Busy Phillips’ child Birdie, and scores of Instagram and Tiktok influencers rocked the Likira Matoshi–designed frock.
Floaty, puff-sleeved, and covered in glittery fruit, the dress recalls the princess gowns of childhood dreams. It epitomized the little bit of magic we all needed last year.
Not ready to leave the fairytale behind in 2020? We aren’t either — so we searched for the best statement sleeves, fruit prints, and confectionery-inspired fabrics the internet has to offer. Keep scrolling to shop our picks.
Our Fave Fall Dresses
Nothing says whimsy like a million layers of organza — especially in a marbled lavender and gold. Next on the to-do list: find a castle to run through while wearing this.
Fruit dress, but make it fall. I’d let the puffy sleeves of this pomegranate, pear, and kiwi print frock slip off my shoulders for extra romance-novel dreaminess.
This frock’s colorful print is almost as fun as its big ruffled collar. Even better, it has pockets!
The nap dress stormed the internet right alongside the strawberry dress last year. Don it in this rich emerald colorway for a Friendsgiving — or a well-deserved snooze.
This date-night ready dress comes in several colors. Personally, I’d pick up the red that’s as bright as, well, a perfectly ripe strawberry.
If you’re of the mind that it’s not a party until somebody brings out confetti, then this is the maxi for you.
This playful take on the LWD (little white dress) comes equipped with a cozy, high-necked knit collar.
Embrace TikTok’s beloved prairiecore trend in this comfy bibbed dress. Laura Ingalls Wilder would be proud.
This fanciful maxi has all my favorite things: an asymmetrical hemline, a sexy low back, and a pattern you could stare at for hours and still spot new details.
If a modern-day Strawberry Shortcake would be clad in Lakira Matoshi, her pal Cherry Jam would rock this party-approved knit mini. Stay warm with a red or white turtleneck underneath.
Need a look for an autumn wedding? Try a flouncy floral dress ideal for curtsying, twirling, and tearing up the dance floor.
Style this colorful lace dress with leather heels and, boom, you’re a Stevie Nicks song.
Look closely — the polka dots decorating this bell-sleeved taffeta number are actually itty-bitty daisies.
OG strawberry dress purists, I got you: the goth-girl version of the classic is ideal for cooler days (and folks whose motto is “bury me in all black”).
Where will you wear your whimsical fall dresses? Which viral item should we cover next? Sound off in the comments!
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