Here’s what you know: everyone, no matter their size, wants to look good. Here’s what retailers think: only people who wear certain sizes want to look good.
Retailers figuratively lock millions of plus size consumers out of their stores (while leaving hundreds of millions of dollars on the table in lost revenue). Old Navy, once criticized for removing their plus sizes from retail stores, has decided to reverse course and become more size inclusive.
Old Navy Plus Sizes For All
In a release, the company announced their new initiative will see all sizes available at the same price (i.e. a size 4 dress will cost the same as a size 24 dress), a pricing strategy that marks a difference from other, comparable retailers.
Additionally, the chain promises that all stores will stock all sizes…in the same section. Online shoppers can choose the size of models (small through extra large) on whom each item of clothing will be worn, allowing customers to see how the clothing fits across sizes.
The new policy, called Bodequality, can be found on the brand’s website, promises a revamping of everything from placement in stores, to price equality, to a redesigning of patterns.
The best of the new Old Navy:
Because everyone needs a comfy pair of leggings.
The sweetest lil’ top. I’d wear it with leather leggings.
These contoured high-rise jeans have a faded, vintage look and are a perfect fit for any fall wardrobe!
Sleep in it, wear it to the grocery store, or wear it to walk the dog in the front yard. I’d buy this in every color and wear ‘em till they wore out.
Are you into Old Navy’s new line for women of all sizes? Let us know in the comments!
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