LA’s Face Place is celebrities’ skincare spot, offering treatment to the most elite since 1972. Calling itself Hollywood’s best-kept secret, Face Place earned its incredible reputation thanks to its Signature Facial Treatment, aka their iderm Deep Skin Ionization Process, and their apothecary-made line, Dermaculture.
Read on to learn more about Face Place’s history, treatments, and tips for at-home skincare; and if you’re interested in shopping any of Face Place’s skincare products, our readers can use the code SFOM10 to get 10% off!
Q: Tell us about your history — how did Hollywood’s “best kept secret” become celebs’ go-to spot for facial treatments?
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Ernie Benson started Face Place in 1972 with the original goal of providing a facial treatment to what he believed was the underserved male market. He believed that men wanted to take care of their skin and would be attracted to facial treatments that were more clinical and results-oriented than the pampering focus of the standard facial of the time. Ernie saw Face Place as a gym for the skin. Immediately, the iderm facial, private branded as the Face Place signature facial, proved to be a huge success with both men and women. Due to Ernie’s contacts, word of the facial’s amazing results spread rapidly in the entertainment community. Over time Face Place’s clientele grew to include Bette Midler, Cindy Crawford, Barbara Streisand, Julia Roberts, Brad Pitt, Tom Cruise, Laura Dern, Meg Ryan, Jodie Foster, Cher, Jeff Goldblum, Matt Bomer and many others.
Q: Tell us more about your Signature Facial Treatment, the iderm Deep Skin Ionization Process. How does it work to rejuvenate the skin, and what types of results can your clients expect to see after getting it done?
A: The Signature or iderm facial goes beyond the typical surface cleansing of the skin to include a deep cleansing (extractions) of the facial pores, and building blood circulation of the facial tissues. However, what makes the iderm facial treatment the most comprehensive approach to treating the skin is the use of direct “galvanic” current. You will notice how exceptionally clean and rejuvenated your skin looks and feels after the first treatment. A combination of treatments and proper use of skincare products will tighten pores, smooth fine lines and improve elasticity.
Q: For those who can’t make it in for a treatment, what at-home solutions would you recommend for them to achieve similar results?
A: If you are unable to come in for a treatment at one of our locations, we recommend an at-home facial regimen that will clean your skin, stimulate cell turnover and hydrate with 4 easy steps.
Step 1 is to exfoliate. Exfoliating the skin will allow your creams and serums to be significantly more effective and help prevent buildup of oils and dirt in your pores. Repeat step 1 two or three times a week.
Step 2 is to cleanse. Use a cleanser formulated for your skin type. In the morning, on days you exfoliate, exfoliate first and then cleanse. At night, remove your makeup first and cleanse second.
Step 3 is to tone. A toner will remove any remaining facial cleanser, makeup residue or oils, and restore your skin to its natural pH level.
Step 4 is to moisturize/hydrate. As we age, our skin typically becomes drier which creates greater visible emphasis on our fine line and pores. A good serum and/or moisturizer will lessen the appearance of fine lines and wrinkles and relieve the tight feeling that accompanies dry skin. We suggest using a serum that contains hyaluronic acid and antioxidants and then layer your moisturizer over top.
Q: Dermaculture uses apothecary methods in formulating their products. How does that influence what ingredients are used, and how does this differentiate Dermaculture from other similar skincare lines?
A: Since 1937 Dermaculture has been forging the path in advanced skin care. This 84-year-old brand began with apothecary roots, and it continues to celebrate this heritage by melding time-honored remedies for the skin with contemporary results. Dermaculture has stayed true to its history by keeping the current, most-loved formulas in their original form. New products are revolutionary in their formulation but still come with an old-world, natural feel. Under Face Place ownership the Dermaculture brand will continue the commitment to scientific research by combining trace minerals and indigenous plant extracts to increase its product’s efficacy.
Q: iderm uses galvanic current during the treatment — explain more about what that is, and why is it beneficial for the skin?
A: A direct current is a constant and even-flowing current, traveling in one direction. When used medically, this direct current is termed galvanic current. Because the skin naturally rejects what we put on it, the only way we can truly affect the lower layers of our skin is to draw skin care solutions into the dermal tissue through a process called iontophoresis using galvanic current. The use of galvanic current during a facial treatment will firm the skin, tighten the pores, promote new cell growth and soothe the tissue.
Q: Is there anything else you’d like to share with our readership about Face Place or Dermaculture?
A: Dermaculture pioneered the galvanic current facial 84 years ago and now Face Place is the only company to have a facial treatment which provides continuous galvanic current to the entire face for 20 minutes. Today there are many imitators, but iderm remains the only full face and neck treatment on the market today.
To find out more about Face Place, our products, and the treatments we offer, check out our website at www.faceplace.com.
Have you been to Face Place? Tried an iderm facial? Tell us in the comments!
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