PYT Beauty Is The Clean, Ethical Makeup Line You’ve Been Looking For

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Looking for a clean solution to all your makeup needs? PYT Beauty has got you covered with palettes to primers and everything in between!

The beauty brand boasts being vegan, cruelty-free, hypoallergenic, and is available at Target.


Founded By Friends

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PYT Beauty started their line when they discovered what actually went into makeup — and strove to design products that are safe, clean, and look great on any face. 

“Shocked to learn about some of the harmful chemicals allowed in our makeup, we decided we wanted something better for ourselves, our families…and our friends,” the website states

“It took years of research and endless trial runs (upending the beauty industry with safe and clean makeup is not easy) but we are thrilled with our sustainable clean products that look damn good!”

How They Are Sustainable

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  • Many of their products are easily curbside recyclable. 

  • They give plastic a second life by using post-consumer recycled in their packaging.

  • They use sugarcane, a renewable resource, in many of their tubes. 

  • They use a patented ingredient to pre-degrade plastic, creating a more earth friendly material with close to 0% plastic footprint. 

  • PYT Beauty says no to a very long list of chemicals, including parabens, phthalates, sulfates, silicone, talc, formaldehydes, synthetic fragrances — check out the entire list here.

Not only is it a clean option that’s good for your skin, the makeup is super cute and will light up your facial features!

Check out some of their bestsellers below.

This lip balm, which comes in three shades, soothes and moisturizes to help leave lips feel softer and smoother. The sheer wash of color enhances your natural lip color.

pyt beauty

SHOP – $16

A buildable silky blush that comes in three matte and shimmer shades.

pyt beauty

SHOP – $20

Lengthening and volumizing mascara that comes in both black and blue, is water-resistant, dries quickly, and doesn’t “smudge, budge or smear.”


SHOP – $18

Cool Crew Nude is a 12 shade collection ideal for day to night and both natural and bold looks. The shadows are easy to blend and work on most skin tones.

pyt beauty

SHOP – $28

The liquid formula glides over lids to create intense or soft, diffused looks. Comes in three shades and doubles as a shimmery eyeliner too!

liquid eyeshadow

SHOP – $18

A bronzer that is matte and shimmer all in one — buildable and easy to blend, it sculpts, defines, and highlights.

bronzer duo

SHOP – $20

The water-resistant liner does not “smudge, budge or smear,” and comes in two highly pigmented opaque satin formulas for precise lines.

byt beauty

SHOP – $16

The clear formula works on all brow colors, is lightweight for a flexible feel and doubles as a clear eyelash primer.

pyt beauty

SHOP – $16

This conditioning formula comes in four pigmented shades that will last on your lips.

pyt beauty

SHOP – $16

A makeup setting spray that creates and keeps a fresh and vibrant look that lasts with a weightless and ultra-fine mist that feels refreshing.

setting spray

SHOP – $16

This clear primer and serum-like formula is perfect for all skin tones, with hyaluronic acid to hydrate and help minimize the look of pores, fine lines and imperfections.

pyt beauty

SHOP – $18


Head to Target and check out all PYT Beauty has to offer! What will you be snagging? Tell us below.

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