These 12 Target Makeup Finds Have Us Shouting With Joy

If you can enter a Target, buy the thing you came for and leave, you have willpower I’ll never possess. 

It’s truly admirable not to get sidetracked by all the fun things the iconic bullseye store has to offer — from clothes to makeup to unnecessary household “essentials” — when I go in thinking “I’m only getting paper towels.”

As I repeat “paper towels, paper towels” like a mantra, my peripheral vision tracks a cute plaid skirt and my singular mission is aborted. 

What should have been a 10 minute, $4 outing has turned into a two hour, $279 shopping spree.

Now that I’ve laid bare my shame, let’s talk about the store’s makeup selection and the best Target makeup buys.

It’s bountiful — they have a ton of great brands so you can skip your Sephora or Ulta visit (although a lot of Targets are getting an in-store Ulta, hell yeah!). 


Best Target Makeup

Here are some of the best Target makeup buys, according to Allure

Revlon Photoready Rose Glow Hydrating + Illuminating Primer is a face gloss that primes, hydrates, and gives skin a luminous, glossy glow — wear it alone, under, or over makeup.

SHOP – $12.69

PYT Beauty Faux Sun Bronzer Duo in Bali is a matte and shimmer bronzer with a buildable formula for sculpting, defining and highlighting. 

SHOP – $20.49

The Honest Beauty Get it Together Eyeshadow Palette has 10 pigment-rich eye shades for creating endless looks.

SHOP – $19.99

Undone Beauty’s Water Bronzer uses a water-based technology that melts into skin and blends easily for a natural-looking bronze glow. 

SHOP – $10

W3LL People Nudist Multi-Use Cream in Nude Berry is a sheer, multi-use vegan cream stick that can be used as a blush, lip color, and eyeshadow.

SHOP – $19.99

No7 Lash Impact Ultra Mascara makes an instant impact with big, bold lashes in just one coat! 

SHOP – $8.99

Pixi by Petra H2O Skin Tint is a water-based tinted face gel that evens out skin tone, giving you a flawless, “I’m not wearing makeup” look.


SHOP – $24.49

Nyx Professional Makeup Color-Correcting Concealer Palette comes with six lightweight color correcting shades.

SHOP – $11.99

Pixi Glow Tonic is a miracle working toner that helps brighten the complexion, giving your skin a healthier glow.

SHOP – $15

Zuzu Luxe Color Correcting Primer is a dual purpose prep that fixes color and reduces the appearance of imperfections.

SHOP – $18.79

Pacifica Dream Shot Booster Serum helps your skin while you sleep — built as a collagen support system,  it helps create a moisture barrier while hydrating.

SHOP – $13.59

Olive & June The Poppy has a universal polish bottle handle that makes painting your own nails easier — just pop it on top of your own polish and paint away!

SHOP – $16


Do you love Target’s makeup section? Are you excited for your Target to get its own Ulta Store? Tell us below! 

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