The Best Size Inclusive And Plus Size Brands You Need In Your Wardrobe

If you’re a plus sized lady, you know how difficult it can be to find clothes that fit well and look amazing. So many popular brands don’t even carry plus sized clothing, and those that do don’t know how to make plus sized clothes that flatter the more well-endowed of us. Luckily, the fashion world is becoming more aware of the importance of size inclusivity — today’s article covers our favorite size inclusive and plus size fashion brands that you can buy from confidently! We recently dedicated an article to The Girlfriend Collective, one of our favorite activewear brands that cares about the planet and implements size inclusivity into their business model. Some of today’s brands are sustainable and ethical too (huge plus in our books) and carry the latest trends along with some classics that will never go out of style. Don’t forget to browse through our featured picks as well!


The Standard Stitch

Best For: Relaxed, colorful basics and loungewear

Sizes: XS – 5X

Who They Are: The Standard Stitch is a new emerging brand with the planet and people in mind. They offer a curated collection of colorful and comfy essentials including tees, hoodies, and joggers. Their earthy and soft color palette is super flattering for all skin tones and they pair well together or separately. Finally, the brand has a localized supply chain to minimize harmful environmental impact with a thoughtful approach to manufacturing through utilizing recycled, compostable, and organic materials.

Price Range: $50-$90


Eileen Fisher

Best For: Natural, Organic Clothing, Relaxed

Sizes: Up to 3x (Petites included)

Who They Are: Eileen Fisher is committed to fair trade best practices and manufactures their clothes with sustainable and organic fibers. We love that they have dedicated petites and plus size sections and nothing feels like an afterthought. You can expect staple pieces in a muted color palette. They’re high-quality and not ultra trendy, so you’ll get plenty of wear out of Eileen Fisher.

Price Range: $50-$350

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Good American

Best For: Denim, Bodysuits, Trendy Clothing

Sizes: 00-24

Who They Are: Good American, founded by Khloe Kardashian, has been intentional about being size-inclusive from the very beginning. They first started with a focus on denim with an impressive size range, engineered to make the modern woman feel sexy and comfortable no matter what size she is. Since then, they have branched out into activewear and contemporary clothing. A super cool feature they have on their online platform is the option to choose the model size so you can see the clothing on a size that most closely matches you.

Price Range: $50-$300

Universal Standard

Best For: Versatile Staples

Sizes: 00-40

Who They Are: Universal Standard carries an impressive size range of 00-40, taking size inclusivity to the next level and truly setting a universal standard. They’re best known for their staples that come in the most wearable colorways. They carry a wide range of apparel from outerwear to athleisure to sleepwear. What we love about them: their innovative shopping program where they will exchange products for your new size if your size changes. We love a brand that supports women’s bodies for what they are! Always changing, growing, and evolving.

Price Range: $50-$300

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Free Label

Best For: Casual, Natural Clothing

Sizes: XS – 4x

Who They Are: Free Label is a Canadian ethical and sustainable fashion brand that produces their clothes in Toronto and Vancouver to support the local economy. Their pieces are made of natural fibers including bamboo, linen, and cotton, which lend themselves to the casual, flowy vibe of their designs. They have a smaller product line but you can feel good about shopping from them knowing each piece was made with care. 

Price Range: $60 – $200



Best For: Contemporary, Trendy Clothing

Sizes: 14-28

Who They Are: Eloquii is the perfect brand for the curvy shopper as they carry a variety of on-trend styles along with elevated basics. They also do collaborations with designers from time to time! Their styles come in all colors (muted to vibrant) so there truly is something for everyone. You’ll also find more affordable pieces from Eloquii. We’re currently obsessed with their knits and loungewear!

Price Range: $20-$200


Best For: Modest Styles, Knits

Sizes: XSP – 4x

Who They Are: Based on customer reviews, J.Jill is a favorite because of their high-quality pieces that last. J.Jill is perfect for those that prefer modest designs and natural styling. They carry classic silhouettes with higher necklines that are pretty and flattering. Their pieces are simple, making them easy to pair with colors, patterns, and accessories. Finally, they carry a nice range of products from outerwear to pajamas and more.

Price Range: $50-$200



Best For: All-American Styles, Sweaters and Cardigans

Sizes: 16-24 (Extended sizes)

Who They Are: Madewell started making steps in the right direction when they launched their extended sizes collection featuring best sellers and their favorite styles. For those who already are familiar with Madewell and love their styles, this is an exciting progression towards size inclusivity. All in all, Madewell now carries sizes from 000 to 24!

Price Range: $60 to $200

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Best For: Patterned Pieces, Casual, Workwear

Sizes: 00-26

Who They Are: Loft is for the working woman, the mom who is busy and on the go but wants to wear something fashionable, comfortable, and affordable. Over the years, Loft has become more and more size-inclusive, now offering Loft Plus for the curvier woman. We love how active their shoppers are! You can always find a good amount of reviews for their products.

Price Range: $50-$200


City Chic

Best For: Trendy Clothing, Occasion Dresses

Sizes: 12-24

Who They Are: Reviewers have shared that City Chic (you can find them at Nordstrom) is one of the few plus size brands that actually make sexy, trendy clothes for the curvy woman. They carry a wide selection of occasion dresses and deliver on quality. Their pieces are so cute, trendy, and colorful and sold at affordable prices. There is a major sale happening on their site right now!

Price Range: $20-$150

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Best For: Swimwear, Shoes, Bras

Sizes: 10-30

Who They Are: Torrid is one of the most well-known plus size brands for curvy women with one of the widest selection of products, making it a one-stop-shop brand. Reviewers are super satisfied with Torrid’s bras, swimwear, and shoes that accommodate different cup sizes and widths while delivering on style, comfort, and quality. Their boots are accommodating for wider calf sizes which is amazing and an important reminder to other brands that size inclusivity should be head to toe.

Price Range: $30-$200


Special Mentions

ASOS Curve

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Online fashion retailer giant, ASOS, has dedicated collections for petite and curvy ladies.

Violeta by Mango

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Violeta by Mango was created by Mango to celebrate all shapes and sizes, offering their beloved designs in size-inclusive options.


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eShakti is a favorite for plus-size petite shoppers as they offer made-to-order pieces, allowing shoppers to enter their height measurements for the perfect length.


What are your favorite plus size brands? Let us know below!

For More On Size Inclusivity, Check Out These Articles:

Vogue Forces Of Fashion 2020 Puts Inclusivity And Change At The Forefront

The Girlfriend Collective Is About To Be Your New Favorite Sustainable Style Brand

Diversity In The Media: Is The World Finally Ready To Accept All Bodies?

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