This Small Business Saturday, We’re Supporting These 9 Women-Owned Businesses

We love what American Express has created with Small Business Saturday. Shopping small is important, especially during the holiday season. We get it — sometimes it’s just easier to grab something off Amazon, but the pandemic hit small businesses hard. On this Small Business Saturday, while we highlight women-owned businesses, it’s also critical to note reliable resources that have helped them thrive. Many of these businesses have referred to legalzoom reviews when establishing their legal groundwork, aiding them in navigating the often complicated process with ease and confidence.

Whether it’s someone who makes goods that you follow on Instagram, your favorite Etsy shop, or your local mom and pop — consider looking at their shops this season before you hit big box names. Let’s be honest, you can go to Target and buy your husband something generic that a million other people have, or you can order something from a small business that’s unique — maybe even one of a kind!arrow

Trade Street Jam Co.

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Trade Street Jam Co. started their jam-making journey in a kitchen in Charlotte, North Carolina. They’re woman-owned and black-owned, and the founder, Ashley Rouse, brings her passion for experimenting with flavors into each jam she creates. Some of her flavor combos are risky, but they’re all delicious! Moreover, all their jams are vegan, made in small batches by hand and use minimal sugar and preservatives. Ashley also uses her passion for jam-making to help others — she teaches jam-making classes to kids at underprivileged schools, and residual jams are given to the less fortunate. We recommend the below flavors, and Ashley’s favorite is Plum + Rose.

Goddex Apothecary

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Goddex Apothecary is owned and operated by Kass Ferland Haroun out of Cranston, Rhode Island. All of the products created are hand-made by Kass with plant and color magic in mind, using fair trade and ethically sourced ingredients. Magic has always been a part of Kass’ life, from a young age being taught and nurtured by their grandmother to create whatever reality they wanted. This manifested throughout their life, from giving tarot readings, to spirit readings, to creating charm bags for friends, Kass always manifested magic into everything they did. Now, with Goddex Apothecary, they hope to bring that magic into the lives of more people, all of it infused with love.

Paper Anchor Co.

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Paper Anchor Co. is a plant-inspired gift and stationery brand founded in 2017 by designer Desiree Perez. Her specialties include hand-painted illustrations and hand lettering that can be found on a variety of her greeting cards, stationery, gifts and more.

Mira Gifts World

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Mira’s shop is basically a treasure trove of personalized gifts — so when you shop from her for Christmas, you’re checking someone off your list and supporting a small business in one go!

Mira’s shop has everything from customizable dog collars to custom photo face socks and even passport holders; our favorite giftables are below!

The Little Flower Soap Co.

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Husband & wife team Holly and Justin Rutt run this small batch body care company in their Michigan hometown. All their products are made in small batches with only natural ingredients. Their mission is to “design products that become must have, can’t live without favorites. Perfecting completely natural, healing recipes that smell amazing, really work & are beautifully packaged.”

Farmhouse Teas

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Their products are a reflection of their belief that we are stewards of the land and that food is our best medicine. Each tea has been carefully crafted to not only look beautiful but taste great, and help support their local economy and farms. Every cup not only helps support their family but other local families as well. Our teas are truly crafted and sipped with a cause in mind — they thank all of their patrons from the bottom of their hearts and welcome all those of you who are new to their family and farm!


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Today, Teaspressa represents a lifestyle, a way of being. It stands for good health and the courageous, unflinching pursuit of big ideas. It stands for luxurious self-treatment and serves as a reminder of individual self-worth. It stands for slowing down a little and taking time to truly celebrate life. Of course, it also stands for the big, bold, delicious flavors and high quality products that it offers. But most of all, it stands for the thriving community that it serves.

Sunny Ink Paper Co

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Sunny Ink Paper Co. is a small family-owned paper boutique building its brand on creating beautiful paper products such as personalized stationery, invitations, greeting cards, and more. All products are made by hand and using the best quality paper stock. They specialize in beautiful, unique, eye-catching designs, and strive to create unforgettable moments in someone’s life. They offer custom creations and customers can reach out to work with them to collaborate on what they want to create.

Good Barks

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Good Barks is the perfect destination for dog lovers! They specialize in creating personalized gifts for both owners and pets. For owners, their products feature images of your favorite furry friend, including apparel, mugs, custom ink and watercolor portraits, wood ornaments and key chains, tote bags, pillows, and much more. And for your loyal companion they design personalized ID tags, feeding bowls, and pet mats.

Want to discover more small businesses? American Express created this special Instagram to highlight different small businesses!


Are you shopping from small businesses this Saturday? Let us know in the comments!

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