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Victoria’s Secret & Co. is going all-in on inclusivity endeavors.
The intimate apparel and clothing retailer recently launched VS & Co-Lab, a “Curated inclusive marketplace, as a new section on VictoriasSecret.com, which will showcase brands that align with its values of innovation and inclusivity,” the company said.
The launch showcases a collection of 19 brands, 75% of which are founded, owned, or led by women.
From intimate apparel to swimwear and clothing, this new enterprise is meant to aid in amplifying women’s voices by using Victoria’s Secret’s mega-platform to spread brand awareness. The VS& Co-Lab platform is the first of its kind in the industry, a surprising turn of events from Victoria Secret’s past.
Previously, the brand was synonymous with the VS Angels – nearly all supermodels – but this year, it debuted its new campaign and collection Love Cloud.
The women modeling the line are from all walks of life, highlighting Victoria’s Secret’s commitment to diversity and inclusion.
Women-Founded Brands
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Victoria’s Secret recently acquired a minority stake in two of the featured brands: For Love & Lemons and Frankies Bikinis.
The brand said the new marketplace is dedicated to investing further with minority ownership of diverse brands that offer an evolving view of the marketplace, customer, and category.
“In addition to the growth we are driving through our core business, we see important growth potential through partnerships with innovative, relevant brands that can help us extend our reach into category and consumer segments where we have historically been underrepresented,” said Martin Waters, CEO of Victoria’s Secret & Co. “We’re excited to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses.”
“As one of the world’s most recognizable companies among women, and with nearly 90 percent of our store associates worldwide identifying as women, we have a responsibility to ensure women can advance and thrive in every aspect of their lives,” he added.
“Through leveraging the strength of Victoria’s Secret & Co. and our passionate customer base, we are meeting consumers where they are while simultaneously partnering with small businesses to drive economic empowerment for women and people of color,” said Patti Cazzato, head of emerging businesses for Victoria’s Secret & Co.
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