Breaking Down The Coveted ‘Coastal Grandmother’ Aesthetic

If you’ve been on social media at all lately, you’ve probably heard of the “Coastal Grandmother” aesthetic. Don’t be fooled by the name — anyone can rock this trend! Think coastal vibes, soft colors, cozy clothing, and a homey feel.

This trend is for the lovers of neutral palettes and chic, comfortable looks. If you need more of an explanation, TikTok-er Lex Nicoleta made the perfect video to describe this trend that went viral.

We love this trend because it’s simple, clean, and easy to achieve. These outfits will help you live out your Coastal Grandmother dreams. 

Coastal Queen Diane Keaton

I don’t think we can talk about this trend without mentioning Diane Keaton. She is the face of the Coastal Grandma trend from the different roles she’s played (also gotta give credit to Nancy Meyers). This monochromatic outfit is chic yet cozy, and super easy to recreate! All you need is a turtleneck and some white pants, and you can complete this look with a small watch.


White Pants


The Farmer’s Market

This look is effortless and a great go-to if you are in a rush. Pair a simple linen top with your favorite pair of denim jeans, a netted bag, and some sandals. Whether you are headed to the farmers market, your favorite lunch spot, or just to run errands, this look fits it all.

Linen Top


Netted Bag


Casual Saturdays

This outfit is one of my favorites. If you’re going for the coastal grandmother aesthetic, you need to invest in a straw hat. This outfit is great if you are going out of the house for the whole day, as the mornings are usually colder and it warms up in the afternoon. Wear a plain shirt under your sweater and when you get hot, just throw that sweater over your shoulders for this effortlessly cool look.

Straw Hat


Plain T-Shirt

Light Pants/Trousers

Straw Bag


Do your rock the coastal grandmother aesthetic? Which pieces are your favorite? Let us know in the comments below!

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