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A new era of angels is descending upon Victoria’s Secret.
The lingerie brand has long been synonymous with the top supermodels of the world — Gisele Bündchen, Adriana Lima, Tyra Banks, and Heidi Klum, to name a few. But change is coming, and that change is more than welcome.
In its new campaign and collection, Love Cloud, the women modeling the line are from all walks of life, highlighting Victoria’s Secret’s commitment to diversity and inclusion.
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“Led by Victoria’s Secret head creative director, Raúl Martinez, the campaign is described as ‘a major moment in the brand’s evolution,’” The Columbus Dispatch says.
“The core of our transformation has been listening to our customer,” says Martinez. “We developed the Love Cloud collection to be the softness our customer could rely on in shapes that fit every woman’s daily needs. This is all part of our ongoing effort to develop products that champion and support all women.”
In the last few years, the brand has been retooling its image, ditching the Victoria’s Secret Angels and recruiting celebs like soccer star Megan Rapinoe, actress Priyanka Chopra, and LGBTQ model and activist Valentina Sampaio to model its lingerie. The models repping the Love Cloud campaign depict a variety of backgrounds, body shapes, age range, race and ability.
“This extraordinary group brought to life our product in a refreshing and unique way, and it was an honor to be able to celebrate these amazing women on set,” says Martinez. “The shoot was very stripped back and natural – so they could be true to themselves and authentic to the way the collection fits and feels.”
These women are representing The Love Cloud lingerie collection, which will be comfortable, functional, but still sexy undergarments, and it’s a cause for celebration.
Meet The Models
Sofía Jirau, model and activist, is the first Victoria’s Secret model with Down syndrome.
Valentina Sampaio was recently announced as Victoria’s Secret’s first transgender model.
Actor Miriam Blanco is one of the first models with disabilities to be featured in a Victoria’s Secret campaign.
Celilo Miles, a Nez Perce Tribe-Wildland Firefighter and model
Jailyn Matthews, model, medic, and pilates instructor
MaryAnn Elizabeth, multidisciplinary creative and artist
Sylvia Buckler, accessory designer featured holding her pregnant belly
Paloma Elsesser, a supermodel who has made a name for herself as one of the most in-demand faces in fashion
Adut Akech, a South Sudanese-Australian model
Sabina Karlsson, Swedish model
Imaan Hammam, supermodel of Moroccan and Egyptian heritage
Devyn Garcia, model and Cuban Miami-native
Gia Kelsey, creative consultant
Remi Bader, TikTok star and curve model, was announced as Victoria’s Secret PINK’s year-long brand ambassador and size consultant
The Love Cloud collection focuses on comfort by using “cloud-like” padding and ultra-soft fabrics.
While more comfy undies is a refreshing concept, it’s the models wearing them who are rightly getting all the attention — and we welcome these new angels with open arms.
Want to get your hands on the collection? Shop our favorite picks below!
We are so excited about the Victoria’s Secret Love Cloud line and its diverse models. Tell us what you think below!
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