Drew Barrymore’s Book Is Now Available For Preorder, And We’re Way Excited

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Okay, so our best friend Drew Barrymore has been busy. She’s launched a line of kitchenware appliances, she hosts a talk show, and now….a lifestyle book.

 
 
 
 
 
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A post shared by Drew Barrymore (@drewbarrymore)

The book, called Rebel Homemaker, is available for preorder and currently sits at the top of the green house-cleaning category. No surprise there, as Barrymore has long been a proponent of living more sustainably. What I find interesting though, more so than the book itself, is the marketing behind it. Let’s face it: no one wants to buy a lifestyle book from an asshole. Unless, of course, you aspire to be an asshole.

Lifestyle books are different. There has to be some level of aspiration for the reader. While there is definitely a Gwyneth Paltrow-type GOOP consumer, a Chrissy Teigen Cravings consumer, and a Reese Witherspoon Draper James-type consumer, there certainly seems to be a space for the Drew Barrymore Rebel Homemaker consumer.

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Not everyone has the funds to fully live the GOOP life (and the brand seems to pride itself in its exclusive status) and not everyone has the preppy perfection that Draper James presents or the eccentric rich person vibe of Chrissy Teigen’s Cravings. Drew Barrymore’s energy is that of the earnest everywoman who is just trying her best. 

That Barrymore dresses and carries herself like that cool middle school librarian that lets you check out another book even though you have 4 overdue books sitting in your locker certainly helps her seem approachable. Like, you could ask her if she had a tissue, and she’d dump the entire contents of her handbag on the table in front of you to check. That kind of  “Sure, just a second” clout is impossible to fake, and Barrymore has it by the truckload.

The preorder page promises a chatty-but-helpful read with recipes like brie and apple grilled cheese (which sounds delicious) and soft-scrambled yuzo kosher eggs, which is something my husband would love.

Watching a celebrity navigate to the lifestyle/endorsement space can be tricky. Back in 2005, eyebrows raised when Angelina Jolie became the face of St. John Knits. The brand, best known for pricey, exquisitely made knits, has a rep for being a staple in the closets of well-dressed octogenarians. On the surface, Jolie was the perfect fit. She dresses rather conservatively, and much of her clothing could naturally be confused for St. John Knits.

There’s only one problem: the customers hated Jolie. Didn’t like her reputation for man-stealing, didn’t like her progressive thinking…none of it.

By 2008, St. John Knits dropped Jolie, claiming she was too famous for the brand. I’m sure Jolie didn’t care then or now. But it begs the question: how do we identify with a celebrity? How does the celebrity THINK we see them? (Which can be a bit of a disconnect at times). And how can a celebrity parlay that into a successful post-acting career?

I’m excited to read Rebel Homemaker. Not just for the book’s recipes (which I’m sure will be great), but to get a glimpse of the next phase of Drew Barrymore’s career. It will be interesting to see how she sees us as we see her.

 

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