One of the hottest trends of 2022 will be altbashes, according to Pinterest Predicts.
Pinterest Predicts is Pinterest’s end-of-year forecast that envisions what will be popular in the coming 365 days.
The app boasts over 400 million monthly users around the globe, with more than 300 billion ideas pinned — so there’s zero doubt Pinterest is likely to be on top of what’s trending next in all areas of interest to their users.
This year they’ve predicted 175 trends, and we’re loving one in particular: the altbash.
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What exactly is an altbash? It’s a party for life’s under-celebrated or overlooked moments. That means this year, we’re going to party after divorces, a break up, adoptions (for kids or pets), or an empty nest.
Did you finalize your divorce or a relationship breakup? Throw an altbash. Buy yourself a fancy, three-tiered customized cake, invite your friends over and have a fucking party. You deserve it!
Been waiting for that special four-legged friend’s adoption to be finalized? Have a dang puppy shower for the new furry addition to your family.
“People are eager to celebrate,” said Jenna Landi, Pinterest’s Head of Brand Insights, and they’re finding “unexpected reasons to celebrate.”
Pinterest says, “RSVP to a new reason to celebrate. In 2022, millennials, Gen X and boomers will embrace celebrations that mark fresh milestones and open new chapters. Empty nest? Party. Adoption went through? Party. Bad break-up? Here’s a cake.”
Our Editor-in-Chief, Kelly Castillo, recently threw an altbash. The occasion? Her youngest daughter was welcoming a new addition – a puppy named Noodle. Here’s what she had to say about it:
“I have a ton of fun whenever my partner’s grandchildren visit! They are such special kiddos to me. But it’s looking less and less likely that any of my biological children will be providing me with a grandbaby to love on anytime soon. Instead, I have several fur grandbabies who fill the gap.
“So when my youngest was recently home from college and announced she was buying a long-haired miniature wiener dog puppy, I was excited for her and for me. Her boyfriend and I quickly started planning a surprise party so that all her high school friends who were also home on break could meet the new baby. Pretty soon, we were planning an all-out Puppy Shower – basically a baby shower for a puppy or newly adopted dog.
“Perhaps unsurprisingly, there were quite a few decorations geared towards this exact type of party — from banners reading “Let’s Pawty” to “It’s a Boy” decor full of dogs, we had plenty of inspiration. We served a variety of snacks, mostly blue items, and set out a few games. One challenge was to guess the puppy’s weight and whoever was closest would win a Starbucks mug and gift card. Someone guessed it within one ounce. We also filled a large glass jar with Milkbones and asked everyone to guess the quantity, and the winner of that game also got a prize. Everyone’s favorite activity was taking turns holding the little guy. He slept basically the entire party, just basking in the love and attention.
“Perhaps the funniest moment was when my daughter’s best friend posted a picture of my daughter and her boyfriend holding tiny dog sweaters and dog pajamas they had received as gifts, which she captioned “mom and dad.” A flurry of calls from everyone they knew came flooding in asking if my daughter was pregnant because the pic looked just like a real baby shower photo. No need to panic, everyone – it’s just a boy puppy named Noodle.
“I’ve been to quite a few other alternative parties (or, as we’re calling them in 2022, “altbashes”) from a rowdy divorce celebration that felt much more like a bachelorette party to an “I Quit My Job” party. I’ve been to birthday parties for pets that probably were more elaborate than my own kids’ birthday parties. I have been to a couple of parties celebrating people paying off their student loan, which definitely deserves at least a champagne toast. And I have even been to a Cleaning Out My Closet party with all my girlfriends, where we helped one friend decide what to keep and what to toss, and everyone took home some of the abandoned items.”
So there you have it: altbashes are officially in! It’s time to celebrate life’s small moments and even the sad ones. You deserve it.
We love that altbashes are a growing trend! Have you thrown or been to one? Let us know in the comments!
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