These Small Businesses Will Fulfill All Your Holiday Gift Needs

small business gift guide

If there’s one good thing to come from this year’s pandemic, it’s that shoppers have turned to small businesses to support them during this difficult time. I know I’ve become OBSESSED with Etsy this year, and I’ve also shifted my shopping habits to be more inclusive and ethically-conscious. You’d be surprised how much more unique the products are and the attention small businesses give to product quality and packaging!
Shopping from major retailers can be a force of habit and it’s undeniably convenient, especially if all your info is saved with them and you can predict shipping times. This year, though I urge you to take some extra time to support small businesses through your holiday gift-giving! Here’s an amazing article about the impact of supporting small businesses.
Today we’ve rounded up a list of small businesses specializing in fashion, lifestyle, and beauty, along with our favorite picks from each shop. Happy holiday gift-giving!


Lifestyle Shops

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Longway is a family-owned ethical lifestyle shop with a focus on apparel, but we’re loving their curated selection of candles, diffusers, and other unique home goods. Their home and lifestyle products are also unisex so they could be great options for gift exchanges.


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These unique diffusers come in apothecary-inspired amber glass bottles with their signature kraft label and rattan reeds.

SHOP – $24

full bloom nursery

Full Bloom Nursery

This is for the succulent-loving plant moms! This small business is owned by a lovely couple based in Georgia and all their plants are grown in their greenhouses. They specialize in succulents, perennials, and home plants. They also have thousands of positive reviews so you know these plants are grown with care!





This gorgeous plant with beautiful marked leaves comes in a 4″ pot.

SHOP – $16.95

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Seven Sisters

Seven Sisters is an Oregon-based small business that brings together independent artists who create mindfully-made apparel, apothecary supplies, and home goods. You can find a variety of products here, from high-quality bath products to socks to fragrances.


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Maison Louis Marie No.04 Bois de Balincourt Candle

This candle is perfect to spice up your home fall scent with notes of cedarwood and spicy cinammon nutmeg.

SHOP – $37

small business gift guide

Eniko Kovacs Design

We stumbled across this Etsy store with the most amazing ceramic pieces (how unique is this chopstick and bowl set?!). The photos truly speak for themselves. Each piece is so original and we’ve never seen anything like it! We love the creativity and care that goes into the design of each creation. (Side note: This seller is based in UK so please factor in cost of shipping!)




dipping bowls

These are the cutest dipping bowls ever! They remind me of halved coconuts and will definitely win you some compliments during dinner.

SHOP – $21.86

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Paperly Boutique

This adorable boutique shop on Etsy sells original watercolor painted greeting cards and artwork. Gift giving would not be complete without a beautiful, unique greeting card like these! They have a holiday shop category that carries adorable, festive greeting cards that’s sure to bring a smile to anyone’s face.


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Jingle All the Way Greeting Card Set

jingle card set

This lovely greeting card set comes in a 28-piece set or 56-piece set (priced at $99). This set is a such a great investment as you’ll use it every holiday season AND you get free shipping!

SHOP – $56.70+

Fashion Shops

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Beth and You

We’ve seen plenty of gold rings on the market, but what makes this small business special is their contemporary twist on the beaded ring. I also love their product inspiration — each ring is named after a close friend or family member of the owner, Bethany, and they’re released as collections. It feels very personal which is always a huge plus when shopping from small businesses. I’ve personally purchased a few rings from this shop and they were extremely accommodating since I’m between ring sizes. The packaging is also adorable!
Beth & You has a holiday collection launching December 1st which will include three new sets all designed and hand-made in Southern California. The collection is inspired by the holidays which makes it so perfect to gift!


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This ring is made from “4mm light tan crystal from Korea used as accent bead, white/gold Miyuki seed beads from Japan, and champagne Czech glass seed beads.

SHOP – $12

small business gift guide

Citrus and Sunlight

This Etsy store is owned by two friends who hand make all sorts of jewelry, from hair pins to necklaces to earrings. They use unique gemstones and also take custom orders! They even create custom necklace + earrings sets for bridal parties, and the personal touches and care they put into their pieces truly sets them apart. We love how dainty each piece is and how thoughtful the artists are about their color schemes. All their pieces are so bright and pretty!




gemstone hair pins

Using gemstones to adorn these hair pins is so simple yet so cute! The stones are amazing quality and they complement all hair colors and styles.

SHOP – $10

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When I tell you I’m obsessed with this brand, I mean it. It’s almost overwhelming how gorgeous their collection of earrings is, and they are also so reasonably priced! What’s even better is that each piece is ethically made. Their collection features a lot of butterflies, florals, and pearl accents. Whether you’re a gold jewelry kind of girl, or you prefer color, they have it all!


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luna earrings

In my attempt to build a more sustainable, capsule wardrobe, I’ve shied away from statement jewelry and kept to the gold classics but this pair of hearts and clay-shaped earrings are too cute to pass up! Plus the color combo is everything (comes in 2 colorways). I promise you, the fashionista in your life will be thrilled with this.

SHOP – $75

small business gift guide

Shine by Liz

For birthstone and name jewelry, this Etsy store is going to be your one-stop shop. A personalized gift will make the receiver of this gift feel extra special, so we highly recommend checking out this small business! There are over 1,000 sales and positive reviews and customers are loving the quality of the pieces. They offer plenty of styles and designs, from dainty pieces to chunkier statement jewelry.




etsy jewelry

A multi-colored crystal ring — size and number of stones are customizable! This is a special and versatile piece that will be cherished forever!

SHOP – $44.80 and up

Beauty Shops

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This small business is committed to reducing the use of plastic and encouraging consumers to make the switch to bars which are much more sustainable (“for example, our shampoo bars can last as long two commercial bottles of shampoo”). Their packaging is also all 100% compostable and recyclable. Their product lines include shampoo, conditioner, body soap, dish soap, and more!


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sustainabar starter pack

The starter pack includes 3 of their best selling bars that will help you reduce waste in your house! Ingredients are all gentle and plant-derived.

SHOP – $30

Roam Homegrown

This Etsy shop specializes in natural gift sets for every occasion. You can find products like bath salts, oils, bath bombs, and all things self-care in their adorable packages. Honestly, this is the best socially distanced gift to give! It’s the perfect pick-me-up for anyone going through a tough time, or just for the holiday season in general. Included in their sets are cards that you can personalize, making these gifts even more special!




gift set

This yummy gift set includes a moisturizing body oil, aromatherapy mist, hand-poured, soy blend wax candle, french green clay face mask (makes 2-3 masks), bath salts, lip balm, wooden matches, and organic hard candies.

SHOP – $44

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Hi Wildflower

This small business is BIPOC-owned and they put their best foot forward to address intersectionality in social issues by supporting causes important to them. They mainly focus on fragrances and lipsticks, while drawing influences from cultures around the world.


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This perfume draws influences from Hawaii, featuring Tahitian gardenia, white grapefruit, coconut milk, and mimosa olessence for a bright, feminine scent.

SHOP – $59


What are some small businesses you’ve been supporting and loving? Don’t forget to check out our dedicated posts to small BIPOC-owned businesses below!

Looking To Support More Small Businesses? Check Out:

Here Are Ways You Can Support The Indigenous Community

Be A Part Of The Change – How To Support Brands That Align With Your Values

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