Valentino’s New Makeup Line, Valentino Beauty, Is All About Individuality

From Tom Ford to Chanel, luxury brands work hard to make names for themselves in the fashion industry — and, now, the beauty community. Valentino is the latest player in the luxe beauty world after launching their new line, Valentino Beauty. Valentino has long been known for their models’ striking and iconic runway beauty looks, so it’s no surprise that they’ve started their own beauty brand. Valentino Beauty was announced May 31st and released shortly after, and there are countless reasons to love it.

 
 
 
 
 
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Many of the products are refillable, meaning that if you fall in love with one, you can buy a refill of it (you can even refill your product with a different shade!), rather than throwing away empty lipstick tubes and foundation bottles. On top of this, their gifts come in reusable tote bags. It’s another beauty brand taking sustainability seriously, which we love to see.

Most importantly, Valentino Beauty celebrates diversity, encouraging its wearers to be themselves and embrace their individuality. Explains Pierpaolo Piccioli, Valentino Creative Director, “We moved from an aesthetic built on exclusivity to an inclusive one.”

And Valentino Beauty’s Global Make-Up Artist, Raoul Alejandre, echoes this statement of unconventionality. Discussing breaking boundaries, accentuating individuality and revelling in the joys of makeup, Alejandre saysI want to see people breaking the [beauty] rules, experimenting with their make-up and having fun.”

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V-Lighter Face Base and Top Coat Primer


First things first — every face of makeup starts with a great base. Like NikkieTutorials always says: “not to prime is a crime.” The primer has a slight shimmer that creates a glow under your foundation. Layer the product and highlight specific features for the full, radiant effect.

Direct review from our writer:

This product definitely helps develop that glow beneath your foundation! A little goes a long way — one pump is enough to cover your entire face. It gives the skin a nice velvety feel with a slight shimmer that creates a stunning look. Sensitive skin, beware — this product does seem to be fragranced, and while it didn’t irritate my skin I know people can be wary of fragranced products. I will definitely be reaching for this in the future to help me achieve that summer glow!

SHOP NOW – $56

Valentino Beauty


Valentino Beauty

Very Valentino Foundation 25SPF


Valentino’s foundation is buildable, meaning you have the option to lightly conceal or apply for medium coverage. It’s a natural semi-matte finish to minimize shine, but it’s just light enough to let your natural glow take center stage.

SHOP NOW – $56


Go-Cushion Refillable Foundation SPF50


Say goodbye to oily spots thanks to this lightweight, semi-matte foundation. The Go-Cushion container is compact enough to throw in your bag — in fact, it was designed for people always on the go. Use the applicator to touch up any shine, then continue on with your day.

SHOP NOW – $78

VALENTINO BEAUTY


VALENTINO BEAUTY

Colour Flip 8 Colours Multi-Look Eye Palette


Say goodbye to carrying around your huge Naked palette or small, three-shade eyeshadow containers. This cute little eye palette has eight shades in its tiny body. With colors like shimmery gold and black for statement eyes, or pink and shimmery bronze for a subtle glow, you have every look you want at your fingertips.

SHOP NOW – $100


Eye2Cheek Dual Use Blush and Eyeshadow


If you’re interested in going bold, this dual-use blush-eyeshadow combo product is for you. The directions say to apply the pink to the crease of your eyelid, then blend down to the cheeks, creating one connected, all-over flush. Sure, you can apply them separately, but why not exit your comfort zone?

SHOP NOW – $53

VALENTINO BEAUTY


VALENTINO BEAUTY

Twin Liner Double Ended Eyeliner


This eyeliner gives you so many options for different looks — no more buying multiple eyeliners for a bold cat eye. One side is an ultra-pigmented black liquid liner, and the other side is a gel liner. If you snag one that has a colored gel (like Prugna, a subtle purple shade), you can add a fun pop of color.

Direct review from our writer:

Do not skip on this product. This liner is by far the most versatile one out there. I bought the black and brown combo, which makes it super easy to go from a subtle daytime look to a fierce nighttime look. The gel liner twists up which I absolutely love — one twist and you’re ready to go! The liquid liner side is so fine that you can really make your wing sharp. The formula is also amazing — it stays on all day and doesn’t patch up when you are trying to build the perfect eye. The gel does dry down fast, so if you like to blend your liner into your shadow, blend fast.

SHOP NOW – $43.50


Magnificent Mascara Striking Volume Mascara


If you’re going for a wide-eyed look, it’s important to have mascaras that open and brighten your eyes. This volumizing mascara makes a statement by doing both in one tube. If you have sensitive eyes or wear contacts, good news: the formula won’t bother you, meaning you can achieve doe eyes like the rest of the world.

SHOP NOW – $33

Valentino Beauty


Valentino Beauty

Refillable Lipsticks


There are so. many. shade options for this lipstick, and Valentino is here to help you find the perfect, complementary red. The lipsticks go by two shades — Ambra and Rosa — which correspond to warm undertones and cool undertones, respectively. Say hello to your most flattering red lip yet.

SHOP NOW – $48.50


Mini Clutch-Size Lipstick


Had a meal, drank from a cup, or simply wore your lipstick for hours? This discreet, clutch-size lipstick has you covered by fitting into any small bag. It comes in Ambra and Rosa shades, like the refillable lipsticks (though there are fewer color options) — it’s just smaller, making it ideal when you don’t have a lot of room to stash it.

Direct review from our writer:

I ordered two of these, both in the satin finish and they are the perfect size to keep in your purse and use on the go. The lipstick itself is creamy but goes on a little sheer. When you build it up it feels weightless and just like a lip balm. This product does seem to have some transfer but it being a lipstick, that is to be expected. This one also seems to have a slight fragrance to it, so again, if you have sensitive skin, be cautious and do a patch test! 

SHOP NOW – $31

Valentino Beauty

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What are your favorite Valentino products? Let us know what we should try in the comments!


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