Some of us might remember when Fenty Beauty dropped in 2017 and everyone and their mother hopped on this major beauty bandwagon. Granted, Rihanna’s beauty line released the most inclusive foundation range we have ever seen and this really set the standard for all existing and upcoming brands. Celebrities starting their own beauty brands is nothing new, but how much of it is just hype and how much of it actually offers good product? Today, we’re covering some of the most hyped and loved celebrity-backed brands in the beauty and wellness biz, so you can decide whether it’s just hype or worth the buy.
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“Protein is one of the most fundamental building blocks of nutrition. I knew from the beginning of INBLOOM I wanted to make a protein formula, because I’m just not happy with anything else out there. I love having protein handy for a quick boost when I’m running around. But I want something that’s more than just a sugary snack. The protein formula we created is incredible – seven diverse plant proteins with a full spectrum of herbs that help bolster your body’s daily systems. And we’ve flavored this powerful blend with natural cocoa and vanilla. They’re both my favorite!” – @katehudson
The new 100 percent plant-based supplements line was founded by Kate Hudson and just launched this fall. Her products can be described as “a line of bioavailable supplement powders made with whole-food nutrients and full-spectrum herbal blends“. The minimalist packaging of her products reflects the vision of her brand, which is to create products that are essential, concentrated, and simple. Rather than taking a handful of pills everyday, Inbloom supplements will give you everything you need to make you feel amazing. The brand currently carries 7 items which you can view here for yourself.
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We’re firm believers in clean beauty here at goop—whether it’s the shower gel you use every day, a youth-boosting superserum that leaves your skin glowing, or a lip color you reserve for when you want to look and feel your prettiest. Truly, no compromises need to be made anymore—the tech is that good. So why conventional beauty companies keep making products with potentially harmful ingredients is…puzzling and disturbing. We’ve rounded up the WHY and what to avoid when it comes to your personal care products (link in bio to read). We’re also super excited about a MAJOR milestone that happened yesterday—the California legislature sent a game-changing bill to Gov. Gavin Newsom: The Toxic-Free Cosmetics Act, AB2762 would ban 12 toxic chemicals from the personal-care products sold in California (these chemicals are already banned in the EU). This would be the first law in the nation to ban ingredients from cosmetics. 🎉 @CAgovernor and @GavinNewsom we kindly ask you to please sign #AB2762 into law. The Environmental Working Group is always an incredible resource for you, for us, and for helping create real change like this bill! For more information visit: @environmentalworkinggroup 📸: GP
Goop is a modern lifestyle brand founded by Gwyneth Paltrow that launched in 2008. It primarily started as a blog and newsletter that covered topics related to wellness, but it has since expanded into a beauty and wellness line offering a wide range of products. Perhaps its most popular product was the “This Smells Like My Vagina” candle, which garnered plenty of media attention. Goop’s beauty line is clean, organic, and committed to high-quality sourced ingredients with a high price tag. Check out an in-depth review of the products here.
This company founded by Jessica Alba is a household marketplace that encourages ethical consumerism, with a focus on baby and beauty products. The idea for this company came to Jessica when she was having trouble trusting baby products that were already on the market. Unsafe ingredients, saturated chemicals, and non-ethical manufacturing were all causes of concern to her. So she decided to start a company that would eliminate these issues, for both herself and other consumers who felt the same uneasiness. Read more about the company here. You can also find the Honest Company on Amazon.
My review: This is a brand I’ve personally shopped from before and I love what they stand for. I’ve only tried the makeup products so far; the everything primer was actually the first primer I ever used (when I was in high school!). I can tell that the formulation uses high-quality ingredients because of its fresh, natural scent and it served as a good base for my BB cream at the time. I’m currently using the Invisible Blurring Loose Powder to set my face makeup, which gives an incredibly matte finish with a normal lasting power. Most of her products boast highly rated reviews, so this is a brand I definitely trust and find myself going to again and again!
Kora Organics is an Australian skincare line co-founded by supermodel Miranda Kerr. What stands out with this brand is that it was created alongside scientists and researchers specializing in microbiology and organic chemistry, specifically in Australia. Kora is committed to a holistic approach, which you can learn more about here. Its products boast highly-rated reviews, and you can shop Kora Organics on their website and at Sephora.
My Review: I was gifted the KORA Organics Turmeric BHA Brightening Treatment Mask for my birthday last year from a good friend of mine (she knew I was really into natural and organic skincare) and I still use this mask every week! I only use it about twice a week during showers as an exfoliating mask, and I find that it definitely brightens my face after I use it. The application is nice as it has a fairly strongly tingling/minty sensation.
Rare Beauty was a very recent beauty release founded by Selena Gomez, and it’s currently sold online at Sephora. This was probably one of the most notable beauty launches by a celebrity, second to Rihanna’s Fenty Beauty. Rare Beauty is cruelty-free, vegan, and has arthritis-friendly, 100% recyclable packaging. Selena’s vision for the brand was to create makeup that people could feel good and unique in by breaking down the beauty standards of perfection. The makeup line is meant to be airy, breathable, and natural. A percentage of all sales goes towards the Rare Impact Fund, which vows to raise $100m in 10 years to give people access to mental health services. Learn more here.
My review: Besides the amazing goal of this company and what Selena stands for, I’m actually obsessed with the products! I’ve purchased the foundation, soft pinch blushes (in shades Joy and Bliss), the highlighters, the eyeliner, foundation brush, lip souffle matte cream lipstick, and dewy lip balm. Yes, I pretty much got the whole line! After watching so many positive reviews from beauty gurus I just had to get my hands on these products (and the reviews truly do speak for themselves!). I feel like her products are such a hit because of their natural look, which is a major trend right now and very fitting for the time we’re in. I believe it works beautifully for all ages and it’s extremely inclusive. My favorite purchase has to be the soft pinch blushes — they are VERY pigmented but the color payoff is beautiful and they’re easy to blend out. My runner-up pick would be the matte cream lipstick — I got this product in the vibrant red shade Inspire, and it applies beautifully. It feels so soft on the lips, and I really enjoy the applicator as well.
Flower Beauty is Drew Barrymore’s cruelty-free makeup line that first launched exclusively at Walmart. Her line of cosmetics is about having fun and playing with makeup, and it’s accessible for everyone because of its affordable price point. Flower Beauty is definitely one of the better drugstore brands with its commitment to cruelty-free practices, and it’s garnered countless positive reviews from customers. You can find Flower Beauty at Ulta, Walmart, Amazon, and their website of course.
This year, Lauren Conrad has launched her own line of eco-friendly, cruelty-free, vegan makeup with a collection of 10 essential products. The brand is minimalist and those who like a natural, everyday look might enjoy this brand a lot. For an in-depth review, check this site here.
Rihanna is launching another product line, and this time she’s delving into the world of skincare. Fenty Skin is available on the website and will be launching on Sephora very soon. Fenty Skin features three products: a cleanser, toner serum, and sunscreen, for a concise and effective 3-step routine. The line is made from globally sourced clean ingredients and is made for men and women.
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We couldn’t wait to bring these products to you. We knew you would love them as much as we do! Want moisture, need to repair your damaged hair or keep your scalp in tact while wearing different styles? We’ve got you! Have you grabbed your #FlawlessByGU necessities today? #FlawlessBeauties
This accomplished actress has done a major relaunch of her brand Flawless alongside hairstylist Larry Sims. This is a haircare collection of “12 products with hydrating and protein-rich ingredients for afro-textured hair.” They are dedicated to developing a line of high-quality affordable products for all types of textured hair. The 12 products make up a complete routine that will take you from washing to styling at an affordable price range. Read a complete review here. You can find all her products on Amazon and at Sally Beauty.
How do you feel about celebrity brands? Will you be trying out any of the brands we talked about here? We’d love to know your thoughts!
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